Press Release & Media Outreach

Overview

**Q: How does your Press Release & Media Outreach service work?**

We write a press release built around your book's actual news angle, whether that's the subject matter, your background, or the story behind the book, then build a targeted list of media outlets, bloggers, and podcasters who genuinely cover your genre or topic. Rather than a mass distribution blast, we pitch directly to that relevant list and report back on where the release was picked up or covered.

A press release sent to a generic, untargeted media list gets ignored, journalists and bloggers are pitched constantly and only respond to angles that fit what they actually cover. The value isn't in the release existing, it's in reaching the specific outlets whose audience overlaps with your book's readers. Third-party media coverage also carries credibility that self-promotion doesn't, a feature or mention from an outlet a reader already trusts does more for author credibility than the same claim made directly.

Media outreach works best run alongside a coordinated [book launch strategy](https://www.kandledirectpublishing.com/services/book-launch-strategy), timed so any press pickup lands during the same window as your ARC reviews and promotional push, compounding the visibility rather than generating attention in isolation weeks apart.

Press coverage is an asset that keeps working after the initial pickup fades. Our objective is coverage you can build on, not a one-time send. That means:

* **Targeting relevance over volume** so pitches land with outlets whose audience actually matches your readers * **Building a real news angle** rather than announcing a publication date as the entire pitch * **Timing outreach with your launch window** so press attention compounds with ARC reviews and promotion * **Creating reusable coverage assets** you can reference in future pitches, your website, and author bio